Marketing Lead

Position Overview

Ready Set Fun Entertainment is seeking a creative, strategic, and results-driven Marketing Lead to oversee and execute all marketing initiatives. This role is responsible for increasing brand awareness, generating leads, growing bookings, and strengthening our presence in the Jasper, Alabama market and surrounding areas.

The Marketing Lead will develop campaigns, manage digital platforms, coordinate promotions, and analyze performance metrics to drive company growth.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute a comprehensive marketing plan
  • Identify target markets (schools, churches, corporate events, birthday parties, festivals)
  • Create seasonal promotions and campaign strategies
  • Establish brand positioning and messaging consistency
  • Track and analyze marketing performance metrics

Digital Marketing

  • Manage social media accounts (Facebook, Instagram, TikTok, etc.)
  • Create and schedule engaging posts, reels, and promotions
  • Run and manage paid advertising campaigns (Facebook/Instagram ads, Google ads)
  • Monitor website performance and recommend improvements
  • Optimize Google Business Profile for local visibility
  • Track online reviews and implement review-generation strategies

Content Creation

  • Capture and edit event photos and videos
  • Create promotional graphics and flyers
  • Develop promotional email campaigns
  • Write marketing copy for website, ads, and social media
  • Highlight new products and special event packages

Community & Partnership Outreach

  • Build partnerships with schools, churches, and local businesses
  • Coordinate sponsorships and community event participation
  • Develop referral programs
  • Create relationships with event planners and venues

Sales Support & Lead Generation

  • Work closely with office staff to track lead conversions
  • Analyze booking trends and adjust campaigns accordingly
  • Implement upselling strategies for add-ons and premium packages
  • Monitor ROI on advertising spend

Reporting & Growth Tracking

  • Provide monthly marketing performance reports
  • Track cost per lead and cost per booking
  • Recommend marketing budget adjustments
  • Identify areas for revenue growth

Qualifications

  • Experience in marketing, digital marketing, or social media management
  • Strong understanding of social media platforms and advertising
  • Basic knowledge of branding and marketing strategy
  • Excellent written and verbal communication skills
  • Strong organizational skills
  • Creative mindset with attention to detail
  • Ability to analyze marketing data and adjust strategies

Preferred Skills

  • Experience running paid ads
  • Graphic design experience (Canva, Adobe, etc.)
  • Video editing skills
  • Experience in event marketing or small business marketing
  • Knowledge of local Jasper / Walker County market

Ideal Candidate

  • Self-motivated and proactive
  • Creative and innovative
  • Results-driven
  • Strong leadership potential
  • Passionate about growing a local business